A new report
from International Data Corporation (IDC) has revealed that despite Apple
selling a bit more ipads this quarter than the same period last year, it lost a
chunk of its market share because android sold much more tablets in comparison.
The result
for the third quarter of the year has shown that Apple sold 14.1 million ipads
last quarter, compared to 14 million units in the same period last year. It is
a year-over-year increase but it is a decline compared to the second quarter of
this year in which Apple sold 14.6 million.
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| New iPads will likely change Apple's fortunes... |
Despite this
increase, its tablet market share declined to 29.6%, down from 40.2% last year
and its lowest ever since it since it started the tablet business.
Android
operating system may now have a bigger market share but the biggest maker of
tablets is still Apple.
Its fierce
rival Samsung has also seen its market share rise from 12.4% last year to 20.4%
after sales of 9.7 million tablets in the last quarter. ASUS came third after
it had a 53.9% increase from last year to sell 3.5 million units last quarter.
It had 7.4% of the market share last quarter.
Lenovo came
fourth with 2.3 million units shipped, a 420.7% increase from the same period
last year and a 4.8% share of the market. Acer was fifth with 1.2 million units
sold and a market share of 2.5% while others accounted for 35.3% of the tablet
market.
Apple is
still making the highest profit in the market because its tablets are premium
priced products unlike many cheap android devices which sell for about $100 in
developing countries. This has been able to increase Android’s share in the
tablet market but these tablets are made from inferior materials makes its life
short and also has a high return rate compared to premium priced tablets.
Apple is
making more profit at the expense of market share but it is a risk which will
only work out if Apple continues to produce better tablets than its rivals.
“With two
7.9-inch models starting at $299 and $399, and two 9.7-inch models starting at
$399 and $499, Apple is taking steps to appeal to multiple segments,” said
Jitesh Ubrani, Research Analyst with IDC’s Tablet Tracker.
“While some
undoubtedly hoped from more aggressive pricing from Apple, the current prices
clearly reflect Apple’s ongoing strategy to maintain its premium status. It’s
worth noting that Apple wasn’t the only one to increase the price of its
small-sized tablet during this product cycle: Both Google and Amazon increased the
price of their newest 7-inch tablets from $199 to $229 to cover the higher
costs associated with high resolution screens and better processors.” he said.
It is
expected that Apple’s share in the tablet market will increase in the fourth
quarter as its newly launched iPad Mini 2 and iPad Air become available to
consumers this month.
Posts
Olu if Samsung adds metal, to its design and still sells lower than Apple i believe Apple will struggle, because i will buy a samsung instead of any 'c' version of Apple
ReplyDeleteI guess it's a matter of choice and that is why tech rivals have been in the boxing ring over the years trying to convince you and other consumers/potential consumers. I hope that 'c' is not referring to costly?
DeleteNo cheap, like the iphone 5c.
DeleteOlu if Samsung adds metal, to its design and still sells lower than Apple i believe Apple will struggle, because i will buy a samsung instead of any 'c' version of Apple
ReplyDelete