Saturday, December 21, 2013

WhatsApp now has over 400 million monthly active users



In the mobile messaging battle which we can say WhatsApp is leading, WhatsApp has further given data supporting its leadership in mobile messaging. WhatsApp has revealed that it now has over 400 million active users per month.

WhatsApp has reached a milestone that no other mobile messaging service has achieved: 400 million monthly active users, with 100 million active users added in the last four months alone.” WhatsApp’s CEO, Jan Koum revealed in a blog post.
WhatsApp logo

This is perhaps the most important stat when you look at social sites or messaging apps because it shows the number of people that really use the service. Other competitors of WhatsApp like Japan’s LINE and China’s WeChat which boast of 300 million and 270 million registered users respectively have not revealed their monthly active user data.
This isn’t a count of people who just registered for WhatsApp – it’s the number of people who are actively using the service every single month.” He continued.
We’re a bit fed up and frustrated about people talking about registered users. We think it’s important for us as a leader in the space to speak up and be ethical.” AllThingsD quoted Koum.
WhatsApp has grown in leaps and bounds this year as it current figures double the active monthly users it had in April of this year. Users of the app now send 16 billion messages per day while 32 billion messages are received by users. 500 million images are sent on WhatsApp daily.
This represents a higher number of active users than social network Twitter which has about 232 million monthly active users.
WhatsApp makes its messaging app free for the first year and only charge $0.99 per year afterwards. This is its main source of revenue as it doesn’t put ads in its messaging app. It is also impressive that WhatsApp only has 50 employees despite its popularity.

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