Friday, November 1, 2013

Facebook’s quarter results shows declining youth usage



The biggest social site, Facebook has revealed its results for the last quarter. Facebook had a remarkable result for the quarter even exceeding analysts’ prediction but the only negative was that teen usage on the social site reduced during the quarter.

Facebook had an increase in active monthly users to 1.2 billion, an 18% increase from the same period last year and active daily users increased to 728 million, a 25% increase from last year.
Facebook’s quarter results shows declining youth usage

Mobile monthly active users stood at 874 million, a 45% increase from the previous year. Likewise, daily active users on the social network were over 500 million.
Facebook made $2 billion revenue and a net profit of $425 million compared to a net loss of $59 million in the same period last year. Facebook has also increased revenues from mobile devices as 49% of its total quarterly revenue is from mobile devices compared to 14% in the same quarter last year.
However, Facebook’s Chief Financial Officer (CFO), David Ebersman has revealed that Facebook saw a reduction in younger teens’ usage, an age bracket believed to be between 13 and 17. He also stressed that this data is not reliable as teens are liable to lie about their age.
“Youth usage among U.S. teens was stable overall from Q2 to Q3, but we did see a decrease in daily users partly among younger teens,” he said.
Analysts have indicated that teens may be moving to social networks like snapchat, twitter, and Facebook’s instagram because they don’t want to be scrutinized by their parents who are allegedly on Facebook.

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