Californian
company Apple Inc. has announced its fourth quarter earnings. It sold more
smartphones and tablets compared to the same quarter last year but made less
profit.
Apple sold
33.8 million iPhones last quarter compared to 26.9 million in same quarter last
year. This was achieved by the company’s release of iPhone 5C and 5S in the
month of September. It also sold more iPads with a total of 14.1 million moved
compared to 14 million last year.
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| Apple iPhone 5C |
However,
Apple sold less Mac computers after 4.6 million units were sold compared to 4.9
million last year.
In all, Apple
had a total revenue of $37.5 billion which is higher than $36.8 billion it made
last year. However, Apple made a profit of $7.5 billion which is less than the
$8.2 billion profit it made during the same time last year. This means the
gross profit margin was 37%, down from 40% last year.
Research firm Strategy Analytics estimated on
Monday that Apple’s market share slipped from 15.6% to 13.4% in the last
quarter while Samsung still leads the market with 35.2%.
“In a
strongly growing market, clearly that’s a problem,” said an independent
technology analyst for Alekstra, Toni Kuittinen who thinks Apple has sacrificed
market share for profit. “Investors have bad memories from companies who
decided they’re going to give up market share in the consumer electronics
space.”
The newly
released iPad Air and iPad Mini 2 didn’t influence Apple’s fourth quarter sales
as it was not in the market during the period. It is expected that the sales of
Apple’s tablets will increase in this quarter.
“It’s going
to be an iPad Christmas.” Apple CEO Tim Cook said in a call.
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Apple sold more phones in the last quarter but had less profit