83% of Facebook users in UK access it from mobile devices

Facebook has revealed that it now has 33 million registered users in the United Kingdom. It also revealed that out of the 24 million users that access it daily, 20 million access it from their mobile devices.

Facebook revealed that about four in five users prefer logging on to the biggest social site using either their smartphones or tablets. Facebook revealed this statistic after rumours were making rounds that Facebook has reached its saturation of users in the U. K.

Image: The Next Web

This stat also show that Facebook is by far the biggest social site in the UK as Twitter claimed it had 10 million registered users in the UK as at December last year. eBay also has about 14 million active users.

Facebook’s regional director for Europe, the Middle East and Africa, James Quarles revealed to The Guardian that the UK was leading a “massive shift to mobile” among its 1.1 billion registered global users.

“People start the day with Facebook and especially in the UK, which is a very big mobile market, there is a very high percentage of people signing in on smartphones,” he said.

Facebook has concentrated on exploiting its pool of mobile users and advertising revenue for the last quarter revealed that Facebook made 41% of its total $1.6bn revenue from its mobile users.

This is in comparison to 3% of Facebook revenue from mobile in the second quarter of 2012.

“We want to reflect to marketers that mobile is now a big part of the first screen. We have absolutely seen significant demand for it and as they consider places to follow time spent, the graduation to mobile is increasingly going to happen.” Quarles said.

Source: Guardian

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